Unknown in Asia, Hooters had a hard road ahead of them.

We came on board to build the brand awareness throughout the region.

Featured in local and national publications, and voted as the best wings in town, Hooters has now established itself as the go-to destination for great wings, good drinks and fun times. The business continues to grow and expand, increasing momentum and feeding hungry customers from town to town, which is sure to continue for years and years to come. Equipped with consistent brand collateral, menus, and a new and improved place on the web, we’re happy to have given Hooters Asia the tools to support the brand moving forward.

• Implement Corporate Brand Strategy

• Regional Identity Design & Asia Unique Name Drops

• Communications & Marketing Collateral’s

• Social Media Strategy & Collateral’s

• Regional Narrative

• Customer Mapping

• Customer Experience

• Brand Requirements

• Stationery & Collateral’s

• Print Media & Advertisements

• Food and Beverage Menus ◊

• LTO & Promotional Menus ◊

• Graphic Design

• Billboards & Backdrops ◊

• Venue Experience

• Interior & Exterior Signage ◊

• On Wall Designs ◊

• Region Unique Signage ◊

• Entertainment Signage ◊

• Furniture Design ◊

• All Disposable Collateral ◊

• Vehicle Design ◊

• Creative Direction

• Food & Beverage Photography

• Fashion & Merchandise Photography

• Venue Photography

• Hooters Girls Photography

• Merchandise

• Clothing Line, Tags and Labels ◊

• Kids Plates and Utensils

• Kids Coloring Gift Sets ◊

◊ Designed & Sourced

Part of what we did was to launch the new venues as they opened.

We provided key support and organization for the grand opening events.

From social media events to lighting and performances.

Here you can see the event videos.