We created a fun illustrated packaging for a line of milkshakes for the “Monster Milkshakes” brand. We wanted to make something that would jump of the shelves visually, and be fun and appealing to kids.
Inspired by the new and very descriptive name, we decided to create monster characters for each flavor, the 5 flavors are represented by 5 monsters while the logo incorporates the brands mascot.
5 Flavors were in the Range: Chocolate, Strawberry, Banana, Vanilla, Raspberry
In addition to the fun monster design on the front of the packaging, we have also gotten creative with the nutritional information on the back while a series of eye-catching pictographs offers consumers all the necessary information about the product. We also incorporated a fun cut away coupon, and big monsters eye for the cap.
The original name and concept was totally different, we drafted what the client wanted, and we also offered them a totally new concept and direction “Monster Milkshakes” – They loved it, and went with our new direction.